Casual Streaming Piracy and the Cost of Chasing it

在纽约流媒体大会上，我有机会主持一个关于流媒体安全的小组讨论. 这可能是我在过去十年里第五次或第六次这样做了, 但在与小组成员的准备会议期间，一个有趣的矛盾出现了, and again while we were on stage during the live session. 这个概念是“休闲盗版”，以及它在意图和规模上与“专业盗版”的区别.

The Lure of New Gear

As the march of new tech accelerates, it begs the question: Do we wait a bit to see what new gear can offer, or do we go with what's available now, even if might seem a bit older

Data, Personalization, and Practical Magic

Discussions of data acquisition, 应用程序, 在其他时代的居民看来，这似乎是最令人兴奋的魔法，但在纽约流媒体上却一直存在, 今年5月，这个重新构想和重启的流媒体盛会重返曼哈顿，反响热烈.

Radically Reforming Public Education--and How Video Can Help

By the time stu­dents finish their sophomore year of high school, 他们应该知道自己在金融知识方面还有多少需要学习，甚至可能对自己想要做什么有一个很好的想法. 这就是流媒体的用武之地:在线视频和书籍可以为富人提供服务, specialized independent study to any community with motivated students.

为什么你应该拥抱可持续发展(但不是你想的原因)

为了真正产生影响，我们必须将可持续发展置于我们能够理解的环境中. 是很困难的, whether as individuals or businesses, 有时是为了把握气候变化的巨大概念，然后致力于“可持续发展努力”，作为产生影响的一种方式. But when there is context, 可持续发展的努力可以实现，而不必真正试图特别关注它们. Within the streaming industry, that context is power.

Post-Peak Performance in the M&E宇宙

The recent Subscription Wars report commissioned by U.K.总部位于美国的数字支付科技公司Bango指出，消费者对订阅服务的整体分裂状态感到不满，而间接订阅选项和通过澳大利亚Optus等电信公司销售的超级捆绑服务的吸引力越来越大. 也许这是不那么鼓舞人心的时代的另一个迹象，消费者认为流媒体服务能为他们做的最好的事情就是停止从人群中脱颖而出，开始消失在人群中.

All-in-One Streaming Tools Let You Do It All—But Should You?

今天, 在今天的生产硬件中，我们看到了类似的特性和能力的集合, enabling one person to "do it all!" This begs the question: Should you do it all?

Live Sports Streaming and the Edison Tone Test

毫无疑问，体育直播有着利润丰厚、令人眼花缭乱的未来. But first, it needs to get past the Tone Test stage.

Effective K–12 Video Strategies

过去10年的革命性变化使教师甚至学生都能接触到生产技术. 四年前, 当然, 几乎每个人都被迫依靠教育视频来维持学校的正常运转. 今天, 我们可以确定几个特别有效的教师制作的教育视频用例.

Should We Trust Nielsen Math?

After reviewing Nielsen/Gracenote's 2023 State of Play report, Data-Driven Per­sonalization: The Future of Streaming Content Discovery, I found the numbers they cited to be very much on the creative side. I don't get a warm, fuzzy feeling when I think about their research.

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, 不能用SSAI和DRM等基本的OTT功能来交换实时流媒体内容的能力.

For 在线直播 生产商s, Tables of Gear Are Still a Good Idea

While the All-In-One live production and streaming tools grow and mature, 让我们确保牢记备份解决方案，以确保成功的生产—即使它仍然意味着一个满表的设备.

Dances with Wolves

大多数经历过2023年好莱坞罢工的人都有理由在11月11日欢呼. 8月8日，SAG-AFTRA和AMPTP达成了一项初步协议，据称解决了主要引发罢工的人工智能相关纠纷(以及流媒体剩余的僵局)。. But that resolution came with a significant compromise.

WCAG 2.2, Web Content Accessibility Standards, and You

Instead of a patchwork of accessibility standards for California, 伊利诺斯州, 欧洲, and everywhere else, 当前的标准是由来自业界的广泛专家制定的，并由万维网联盟(W3C)作为Web内容可访问性指南(WCAG)发布。.

The State of CTV Advertising

Ad buying is changing. 例如, 现在，你可以从一家对当地观看数据有深入了解的机构那里购买, 或者你可以去找电视制造商，他们对其硬件上的所有观看情况都有深入的了解.

With Social Video Sizing, Serve Your Viewers What They’re Hungry For

想要在Insta上观看你的流媒体的客户不希望将水平视频硬塞进垂直帧中. 观看水平版本的顾客不希望在垂直切片后面模糊同样的东西来填充框架. Each of those customers is hungry for that particular experience. It's your job to give your customers what they are hungry for.

8 Lessons Surfing Can Teach 在线直播 生产商s

I had the opportunity to try and learn to surf earlier this year. 我很高兴我上了这些课，因为我很快就发现冲浪有多难. 在, 失败, 受伤, 看, 和学习, 我看到了我在水上的经验和流媒体业务之间的一些相似之处——这也不像看起来那么容易.

Everything in Streaming Has Its Price

This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. 但它的目的是让业内人士分享你所面临的痛点的轶事和故事. We know that everything in streaming has its price, 但你能更好地帮助我们全面了解这个价格的含义.

Personalization Is 更多的 Than What You Think It Can Be

With advances with generative AI, just-intime transcoding, SSAI缝合, and other streaming video tech stack components, 像Infuse Video这样的公司正在证明视频个性化的真正愿景——改变视频内容本身——终于触手可及了.

The Argument for Addressable Advertising

对于本专栏, I spoke with Larry Allen, 康卡斯特广告公司副总裁兼数据和可寻址实现总经理, 关于一个决定性的问题:“什么是可寻址广告?“可寻址”一词指的是针对数字和广播库存，并能够在家庭层面上购买受众群体.